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Margin & Markup Calculator

Calculate gross profit, profit margin percentage, and markup percentage for retail, e-commerce, or freelance pricing.

  • Free
  • Runs in your browser
  • No sign-up

Cost & revenue

Total cost to produce or acquire
Price paid by the customer
Gross profit
60.00
Revenue minus cost
Profit margin
60.0%
Profit / revenue
Markup
150.0%
Profit / cost

Margin is not markup

Profit margin is the share of the selling price that is profit.(profit / revenue) × 100

Markup is what you add on top of the cost to reach that price.(profit / cost) × 100